Purity Herbs Organics

Purity Herbs Organics is an Icelandic company that produces natural cosmetics with extracts from medicinal Icelandic herbs.

Purity Herbs Organics was founded by André Raes and Ásta Kristín Sýrusdóttir in Akureyri in 1994. André had always been interested in herbs and their healing properties, and when he moved to Iceland, a new world of remarkable Icelandic flora opened up before him. He began experimenting with Icelandic herbs, making oils and creams. Ásta was working at a local kindergarten in 1993 and one of the children she was looking after suffered from extensive eczema. After consulting with the boy's mother, Ásta tried one of the creams André had made, and when everyone saw that the boy's skin had healed after a few days, they called it "Miracle Cream". The cream is still called that today and is Purity Herbs Organics' second best-selling product.

One of the admirers of the boy's miraculous recovery was his grandfather Böðvar Jónsson, a pharmacist in Akureyri. He offered Ásta the space of his pharmacy so that André could experiment and produce ointments for skin problems. A year later, Böðvar convinced the two enthusiasts to start a company and helped them in the beginning.

Today, Purity Herbs Organics specializes in 100% natural cosmetics and produces over fifty products for all ages and skin types.
In our e-shop you will find the best-selling Purity Herbs Organics products, which have been tested by customers throughout Scandinavia for over thirty years.